![]() ![]() Thankfully, both games didn’t sell much during the Summer Sale, as gamers probably noticed this. Grand Theft Auto V for example resorted to force bundling an in-game currency to artificially inflate the game’s price while Alone in the Dark: Illumination actually inflated an advertised price and then “discounted” it without offering any actual price decrease at all. Some gamers argued that increasing a price for a game before discounting it later is a malicious practice. UPD: Together those 76% of games made less than $9M in revenue - compare it with at least $160M in revenue for top 24%. The margin of error is so big when numbers are low, so I can’t say for sure. That’s roughly 1050 games out of 4390 games that were discounted during Steam Summer sale.ħ6% of games discounted during Steam Summer Sale sold less than 5,000 copies. Median revenue varies from $40K for games with 75% discount to $75K to 66% and to $90K for 50%, 33% and 25% discounts (surprisingly, there is no significant difference between games with those discounts).īut that’s only for games included in SteamSpy stats - the ones that sold more than 5,000 copies. While people are more likely to grab an interesting game if the discount is huge, please note that on average heavily discounted games make less money. I guess many indie developers will have to offer at least 66% off during Winter Sale. So, the useful takeaway here is: get ready to discount a lot. Remember when Steam was selling games with 25% off and everyone was going mad? I don’t have historical data to back it up, but I feel that we’re seeing a downward trend in pricing during Steam sales, when gamers expect games to be discounted more and more. For example, an average maximum discount for this Steam Summer Sale was 66.63% - two-thirds off, amazing savings, really. ![]()
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